About John
John Williams is the performance architect behind some of the most remarkable athletic transformations in professional sport
John Williams is the performance architect behind some of the most remarkable athletic transformations in professional sport. As head coach to WTA pro Taylor Townsend — whom he guided to Wimbledon 2024 and the Australian Open 2025 doubles titles, and to the world No. 1 doubles ranking — John is now one of the most credentialed performance coaches in the world. Over 25 years, he has coached more than 1,500 athletes including 12 Olympians and 8 champions across tennis, track and field, the NFL, NBA, and MLB.
He is also the founder of Elevate With John and Axon Sport Performance, creator of the i-Myo Pro EMS device, and author of The Champions Code: 5 Attributes of Winners. Now transitioning to executive performance coaching, John brings the same Championship-tested system that won Grand Slams to the C-suite.
Over 25 years and more than 1,500 athletes, John has built a championship performance system that has produced Grand Slam titles, Olympic medals, professional contracts, and world rankings. As head coach to WTA pro Taylor Townsend — whom he guided to Wimbledon 2024 and the Australian Open 2025 doubles championships and the World No. 1 doubles ranking, making her the first mother to hold that distinction — John's work has been featured in The New York Times, ESPN, Forbes, and the BBC.